Microsoft China Partner Conference 2020 was held in Beijing on October 28. Themed on “Empowering Industries for a Connected Future”, the conference focused on hot topics – teleworking, low-code development, business globalization, big data and intelligent transformation – to comprehend the current trends of industry transformation and explore better collaboration models for win-win situation.

As a significant partner of Microsoft in big data application, Wisers attended the conference, where CEO Denise Che was received by Horace Chow, Chief Operating Officer of Microsoft China. They had an in-depth discussion and exchange on big data applications, industry solutions and future industry development.

Denise shared with Horace Wisers’ solutions for retail and financial industries and their achievements. Wisers has been dedicated to converting its AI technology excellency and media data advantage into actionable business solutions to solve clients’ pain points.  Such vision is best realized in Wisers’ data-driven retail solutions and intelligent financial solutions among a variety of its business units and product lines.

Currently one of the biggest challenges faced by retail industry is the collection and analysis of massive data on various contexts such as user behavior, product reputation, after-sales service and user feedback. With big data technologies: text sentiment analysis, image identification and topic clustering, Wisers can quickly sort out and denoise a massive amount of unstructured data and conduct analysis based on AI models, turning them into structured data and scientific reference to be employed by clients in their decision making process for different business scenarios: product enhancement, after-sales services improvement, customer behavioral insights and brand reputation tracking.

In the financial context, a wealth of valuable information is embedded in daily media news, ranging from financial regulations and macro-economic policy to international trade environment and global political situation. Wisers’ algorithm models can help unveil such valuable information for financial services companies from their own data, so they can promptly issue negative warnings and reminders and complete back-end data analysis. The deployment of risk control model can transform information into quantitative data, based on which investment institutions and enterprises can get ahead of their competitors in understanding the macro-environment and investment market with the ultimate goal to maximize investment return.

Wisers has been ploughing the data service industry since it was founded in 1998 and has served more than 3,000 government and corporate clients. Starting with the information processing technologies of the Chinese University of Hong Kong, Wisers has never stopped developing innovative and cutting-edge technologies and currently is a leading expert in Chinese omni-media big data and smart business intelligence solutions. It provides omni-media information database, PR media and market intelligence solutions, social media solutions and business big data services enabling clients to timely grasp market information, formulate effective strategies and accelerate digital transformation. Wisers’ Chinese omni-media database currently covers over 570,000 data sources and 85 billion pieces of accumulated data, with an increase of over 130 million pieces on a daily basis.

In 2014, Wisers AI Lab was established. Its automatic summarization technology has won multiple awards for its high precision, including the first place in the competition organized by the International Conference on Natural Language Processing and Chinese Computing (NLPCC 2018), outcompeting 17 foreign and local top-ranking academic institutions and teams including Tsinghua University. With outstanding AI processing capacity, AI-cored functional architecture and a world-class research team, Wisers AI Lab maximizes data value to empower companies for business innovation and performance enhancement.

Denise Che and Horace Chow shared the same vision on the future collaboration between Wisers and Microsoft China in exploring new territories of the big data industry. The two companies will deepen their cooperation in the development of new business solutions and a wider range of products to capture new opportunities from big data industry and digital transformation and to equip industries for innovation and future development.